Twelve years building communications and analyst relations for B2B technology companies, through 10+ acquisitions, three public companies, two startups, and the moments when trust is on the line.
At Rapid7, gave original aviation-security research to the Associated Press as an exclusive. At Fullstory, built consumer and behavioral research programs that create news without a product announcement.
Built analyst relations at Rapid7, entered every business line into major evaluations, and turned each result into a public proof point. Built it again at Fullstory.
Worked on the communications behind three Harvard Business Review articles co-authored by PTC’s CEO and Harvard professor Michael E. Porter, plus the video that launched the series.
Took ownership of customer communications across four cohorts, each with different impacts, actions, and technical depth, so engineering could stay focused on the fix.
Built Fullstory’s corporate storytelling from the ground up, then used it to announce the company’s first acquisition and its shift to a multi-product company.
Partnered on Velocity Global’s rebrand with 20+ teams and five agencies, including Red Antler, then directed the SXSW 2023 sponsorship and thought leadership program.
“Alex is the kind of communications leader every executive wants in their corner. What sets her apart is that she understands communications as a business function, not just a messaging function.”
“She leads communications at a quality and scale you’d expect from a much larger team.”
“I’ve worked with Alex as both her peer and her manager. She leads Fullstory’s analyst relations, PR, corporate, and crisis communications mostly on her own, at a quality and scale you’d expect from a much larger team. She rebuilt our analyst program from the ground up and turned our data into stories that earn coverage and fuel our sales team. But her real edge is partnership. Product, Support, Finance, and our executives all seek her out, and in high-stakes moments she’s the one bringing teams together around a clear message. When the pressure is on, Alex is the person you want in the room.”
“I hired Alex twice. And twice, it was the best decision I ever made for the brand.”
“I hired Alex twice. And twice, it was the best decision I ever made for the brand. Without fail, she brought a mix of critical thinking, communications acumen, brand marketing savvy, and rigor that’s rare. Her ability to understand a new market or product and then formulate an effective plan of action made her such a remarkable asset. Everyone can act, but not everyone can think so deeply and quickly before they do it.
She’s a proprietary blend of vision, strategy, taste, and get-it-done operator that you have to replace with three people should she ever leave for another adventure. I would hire her a third time. I would hire her every time. No hesitation.”
Full notes from managers, peers, and partners.
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