Twelve years building communications and analyst relations for B2B technology companies, through 10+ acquisitions, earnings at three public companies, and the moments when trust is on the line.
“Her presence changes the tenor of the room for the better.”
Harvard Business Review Fortune Forbes The Washington Post CNBC Associated Press CBS News Newsweek Fast Company TechCrunch Axios CIO
At Rapid7, gave original aviation-security research to the Associated Press as an exclusive. At Fullstory, built consumer and behavioral research programs that create news without a product announcement.
Built analyst relations at Rapid7, entered every business line into major evaluations, and turned each result into a public proof point. Built it again at Fullstory.
Worked on the communications behind three Harvard Business Review articles co-authored by PTC’s CEO and Harvard professor Michael E. Porter, plus the video that launched the series.
Took ownership of customer communications across four cohorts, each with different impacts, actions and technical depth, so engineering could stay focused on the fix.
Built Fullstory’s corporate storytelling from the ground up, then used it to announce the company’s first acquisition and its shift to a multi-product company.
Partnered on Velocity Global’s rebrand with 20+ teams and five agencies, including Red Antler, then directed the SXSW 2023 sponsorship and thought leadership program.
“While the rest of us were feeling the heat, Alex was the calm in the storm.”
“She leads communications at a quality and scale you’d expect from a much larger team.”
“I’ve worked with Alex as both her peer and her manager. She leads Fullstory’s analyst relations, PR, corporate and crisis communications mostly on her own, at a quality and scale you’d expect from a much larger team. She rebuilt our analyst program from the ground up and turned our data into stories that earn coverage and fuel our sales team. But her real edge is partnership. Product, Support, Finance and our executives all seek her out, and in high-stakes moments she’s the one bringing teams together around a clear message. When the pressure is on, Alex is the person you want in the room.”
“No task is too small and no problem is too big for Alex to help with.”
“Alex’s can-do attitude is something Fullstory is lucky to have. No task is too small and no problem is too big for Alex to help with. She is undaunted by even the most complex balls of yarn, and she lifts her collaborators with her confidence that ‘we will figure it out.’”
Full notes from managers, peers and partners.
Read all praiseBriefings, role plays and dry runs happen long before the moment arrives, so executives walk on stage, into interviews and in front of customers ready.
Complex products and technical incidents become plain, human language that customers, employees, analysts and reporters can act on.
In a crisis, a reorg or a last-minute change, a calm communicator gives everyone else room to do their best work.
A Director or Head of Communications role at a B2B technology company, where I can build or scale the communications function and partner closely with the executive team.
Promoted twice, from Manager, Communications to Sr. Manager, Communications to Sr. Manager, Global Brand Programs
Promoted from Corporate Communications Specialist
M.S., Northeastern University · B.A., University of Massachusetts